Email is great. Meetings are great, too. Even greater might be video. Not as an alternative, but as a complimentary piece to their everyday work-related communication:
Viewers are less likely to skip through a video than to skim through an email. By strengthening employee engagement, your message has a better chance of actually being absorbed.
Video can deliver a message in seconds, rather than paragraphs. This helps you to keep viewers’ focus while saving time. And — as you know — time is money.
The best videos elicit emotion. Whether you want to inspire, motivate, or connect with your team, video that features real people in real situations is key.